Company News

Yamaha Re-launches ReliabilityStartsHere.com Website

Yamaha Marine Group News Release, May 11, 2011

Kennesaw, Ga., May 11, 2011– Yamaha Marine Group announced today it has re-launched its ReliablityStartsHere.com website as a means of providing a more accessible forum for its customers to share their personal stories about their experiences with Yamaha outboards, and for new customers to learn about Yamaha outboards.

“Over the years, customers have shared countless stories of reliability, performance and innovation with us,” said Frank Wilhelm, Yamaha Marine Group Manager, Advertising. “We recognized this several years ago when deciding to launch ReliabilityStartsHere.com. The site has entertained thousands with stories of why Yamaha is their best investment. Recently, we recognized the need to refresh that experience and identity.”

The re-launched site will serve as a testament to Yamaha’s reliability, performance and innovation – immersing consumers in real-life, first-hand video accounts from boaters, pros and industry experts about their experiences with Yamaha.

“Consumers continually go online to get more information prior to making a major purchase,” said Wilhelm. “This site will serve as an account of why Yamaha is their best investment. We plan to capture videos from test drives, press events, pro tournaments and more to keep the site fresh.”

The new ReliabilityStartsHere.com is also socially-enabled, making it easy for visitors to share links with their friends and family via personal Facebook® or Twitter® accounts. Given the growing number of smart phone users, the site has also been customized to allow for easy viewing on a mobile device.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.

Contact: Martin Peters
Manager, Communications
Yamaha Marine Group
(770) 420-5829

FOR IMMEDIATE RELEASE

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