Newsroom

Yamaha Marine Group Launches First Mobile App

Kennesaw, Ga., February 9, 2012 –Yamaha Marine Group announced today the launch of its first mobile application for the iPhone® and iPod Touch®, just in time for the Miami International Boat Show.® The app is now available free of charge through the iTunes® App Store and offers users a host of valuable tools and information about their Yamaha outboards.

02/09/2012

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Fishin’ Vol 5, No. 3

Iaconelli Confident for the Classic® After Near Miss in ‘09

Of the 49 anglers preparing for the 2012 Bassmaster Classic® world championship Feb. 24-26 on the Red River in Shreveport, La., few feel as confident as New Jersey Pro Michael Iaconelli. Afterall, the Yamaha angler launched his pro career on the Red River in winning the BASS® Federation championship in 1999, and finished second here by less than a pound in the 2009 Classic.®

02/08/2012

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The Boater’s Log Vol 4, No. 2

Back to Basics: Boating Terms

Have you ever found yourself in a conversation with a veteran boater or a boat salesperson, nodding your head knowingly as they spoke, without having a clue what they’re talking about? Nautical jargon fills the air, and it’s like trying to understand a foreign language – you’re totally lost.

02/01/2012

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Yamaha Marine Group Launches Yamahaoutboards.com Website for Ultimate User Experience

Kennesaw, Ga., February 1, 2012 – Yamaha Marine Group announced today it has launched its reengineered YamahaOutboards.com website to provide consumers and dealers with an enhanced online experience.

02/01/2012

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Fishin’ Vol 5, No. 2

Try These Three Options for Cold Weather Bass

This time of year when falling water temperatures make catching bass difficult, veteran guide and tournament angler James Niggemeyer spends a few minutes with pen and paper in hand before he picks up his rod and reel. The Yamaha Pro likes to prepare a check list of fishing options he can try throughout the day until he locates fish, and boat docks, isolated cover, and rocks nearly always lead the list.

01/31/2012

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Fishin’ Vol 5, No. 1

Deep Crankbaits Can Bring Exciting Winter Action

Tournament veteran Dave Mansue doesn’t mind fishing jigs for winter bass, but he’d much rather throw a deep diving crankbait, and he often does. The Yamaha pro knows that if he can find baitfish, bass won’t be far behind, and they’ll nearly always hit one of the diving lures. “The key to winter crankbaiting is getting your lure down as fast as possible, then moving it as slowly as you can,” laughs Mansue.

01/24/2012

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The Boater’s Log Vol 4, No. 1

Ready for Takeoff

Helpful hints for preparing and operating your outboard boat If this is your first outboard boat, or if it’s been a while since you’ve driven an outboard-powered boat, we strongly recommend reading the engine and boat owner’s manuals to familiarize yourself with your particular boat and outboard. For your convenience, we’ve also assembled a brief overview of how to get your vessel ready for a day on the water. The following are generic highlights, but the owner’s manuals are the definitive reference.

01/18/2012

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Saltwater Fishin’ Vol 4, No. 1

Slip Floatin’ Sea Trout and Reds

Georgia Back Country Guide, T.J. Cheek, Says Sometimes the Old Ways are the Best Ways Camden County, Georgia is a beautiful patchwork quilt of islands, sounds, tidal rivers and creeks that offer some of the most productive fishing grounds for spotted sea trout and redfish found in the southern Atlantic states. The jewel of the area is Cumberland Island with its wild horses, tall live oaks draped in Spanish moss and shorelines filled with downed trees, old root systems and great fishing.

01/10/2012

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Yamaha’s New “Proven Choice Sales Event” Gives Consumers Even More Value with the Purchase of a New Outboard

Yamaha Marine Group News Release, January 3, 2012

KENNESAW, Ga., January 3, 2012 — Yamaha Marine Group today announced “The Proven Choice Sales Event,” a new promotion that gives consumers two great ways to build-in additional value with their purchase of a new Yamaha outboard.

“With this new promotion, consumers really have the opportunity to extend their purchasing power,” said Dale Barnes, Division Manager, Marketing, Yamaha Marine Group.  “ ‘The Proven Choice Sales Event,’ offers real value.  It’s very hard to say ‘no’ to an offer like this one.”

01/03/2012

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Yamaha’s New “Proven Choice Sales Event” Gives Consumers Even More Value with the Purchase of a New Outboard

KENNESAW, Ga., January 3, 2012 — Yamaha Marine Group today announced “The Proven Choice Sales Event,” a new promotion that gives consumers two great ways to build-in additional value with their purchase of a new Yamaha outboard.

“With this new promotion, consumers really have the opportunity to extend their purchasing power,” said Dale Barnes, Division Manager, Marketing, Yamaha Marine Group.  “ ‘The Proven Choice Sales Event,’ offers real value.  It’s very hard to say ‘no’ to an offer like this one.”

01/03/2012

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